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Philips 'Obsessed with Sound'

Title: Obsessed with Sound Director: Rob Chiu Production Company: Stink Digital Cient: Philips

The Philips Obsessed with Sound campaign has won a Yellow Pencil at the 2012 D&AD Awards. The Obsessed with Sound interactive experience, using sound, film and data visualisation, features the Dutch Metropole Orchestra playing a music piece entitled “I’m No Prototype”, composed especially for the orchestra. Viewers could experience the piece as a whole, played by the 51 members of the orchestra in a music video directed by Rob Chiu. They could also single out specific musicians to hear their track, and get to know even more details about these ‘unheard heroes’.